1. Offices and Departments
  2. Strategic Communications and Marketing

Strategic Communications and Marketing

Types:

Strategic Communications and Marketing serves as enthusiastic ambassadors of the university’s brand while working to showcase the value of a Â鶹ֱ²¥ education by capturing and sharing the stories of our students, faculty, staff, alumni, and partner organizations.
Contact Information

Office Hours

Monday – Friday

8:00 AM – 4:00 PM

Strategic Communications and Marketing serves as enthusiastic ambassadors of the university’s brand while working to showcase the value of a Â鶹ֱ²¥ education by capturing and sharing the stories of our students, faculty, staff, alumni, and partner organizations.

Web Request Form

The Division of Strategic Communications and Marketing is organized into five distinct areas that serve the university community:

Enrollment Marketing

The Enrollment Marketing team is responsible for content development, design, implementation, and analysis of enrollment marketing campaigns in partnership with Enrollment Management.

University Marketing and Brand Management

This team is responsible for implementing brand strategies, awareness and reputational marketing initiatives, as well as other engagement and promotional marketing efforts.

Logos, Licensing and Trademarks

University Web Team

The University Web Team is responsible for creating, maintaining, and continuously improving the university’s digital presence. Its purpose is to ensure the university website is accessible, user-friendly, visually consistent, and aligned with the institution’s brand and strategic goals. The team collaborates with departments to deliver accurate, engaging content that supports students, faculty, staff, and the wider community, while upholding best practices in web design, usability, and accessibility.

Web Request Form Website Style GuideWebsite Governance

Strategic Communications

The Strategic Communications team is responsible for internal and external communication, media relations, editorial content, and crisis communication.

The TRIAD Newsletter

Athletic Communications and Marketing

Formerly known as Sports Information, this team is responsible for promoting the three distinct athletic brands, our student-athletes, and athletic program successes. Each campus-based lead is responsible for game-day statistics, media relations, and streaming, as well as the athletics website, flagship social media accounts, and enrollment marketing alignment.

Athletic Communications & Marketing

StratComm Staff

Leadership & Support

Strategic Communications

Enrollment Marketing

University Marketing and Brand Management

Additional Resources

Use the form below to submit graphics to be posted to the video board outside of Alumni Hall on the Mansfield campus.

Illustration of Mountain

Strategic Communications and Marketing Team

Doug Spatafore

Doug Spatafore

  • Interim Executive Director of Strategic Communications
  • University-wide
Ryan McNamara Â鶹ֱ²¥, formerly Mansfield University, Lock Haven University, Bloomsburg University, Senior Director of University Marketing and Brand Management

Ryan McNamara

  • Senior Director of University Marketing & Brand Management, Mansfield Communications Lead
  • Mansfield
Julie Stellfox

Julie Stellfox

  • Assistant Director of Strategic Communications
  • Lock Haven
North

Jaime North

  • Content Development Specialist
  • Bloomsburg
Mary

Mary Raskob

  • Director of Sports Information
  • Bloomsburg
owen lukens headshot lock haven

Owen Lukens

  • Director of Athletic Communications & Marketing
  • Lock Haven
260x300-Drew-Patrick

Drew Patrick

  • Director of Athletic Communications & Marketing
  • Mansfield